Rhonda Forlaw Adkins has helped artists and industry executives make their dreams come true for over three decades; many in Nashville refer to her as “The Starchitect” ™: a builder of dreams who harnesses the magic that appears when talent, opportunity and stardust converge. She has successfully run national marketing campaigns for major-label artists as well as pioneered new avenues of press communication. 

After a remarkable career of guiding talents to success in Music City, she founded Rhonda & Company in 2019. Since starting Rhonda & Company, Rhonda and her team have branched out beyond artist development and into avenues such as branding, social media management, tour logistics, and regional special event booking to provide artists, creatives, and businesses with the tools needed to propel their careers to new heights.


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